OLD GOLD CIGARETTE TIN

Last crawled date: 2 years, 1 month ago

Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan 'Not a cough in a carload', Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold brand on radio by advertising in music programming targeting young people. In 1941, Lorillard moved the Old Gold account to J. Walter Thompson Co., which changed the brand's slogan to 'Something new has been added'. On TV, in the 1950s, Old Gold was known for its dancing cigarette packages (women wearing white boots and Old Gold packages), which tapped in time to an Old Gold jingle. Lennen & Mitchell also handled TV for Old Gold. In 1970, Congress banned all tobacco advertising from TV and radio. In the 2010s, the Old Gold non-filter variant was discontinued. Lorillard was acquired by the R.J. Reynolds Tobacco Company in 2015.