Not Just a Toaster!

Last crawled date: 2 years ago

In response to “BOAST YOUR TOAST!” challenge, BYT Company proposes to reinvent the toaster concept by developing a customized product that can attract user affection.
The key distinguishing features of the new concept are:
1) this brand enhances product sustainability by using recycled materials that reduce the depletion of natural resources;
2) this brand aims at increasing consumer affection for a small home appliance by providing the possibility to the customer to customize the side panels of the toaster;
3) BYT toaster pushes mass customization further by allowing the use of 3D printed browning mask to users that owns a 3D printer at home;
4) BYT toaster has enhanced functionalities which you would not expect for this kind of appliance. You can leave the toaster on your kitchen top in a visible position and use the side panels of its case for holding knives, keeping a photo of your beloved ones, using it as a magnetic board, etc.
5) In the circular economy perspective, the side panels can be easily disassembled at the end of the product life and you can hang them on the wall to keep using them in the same way (re-use perspective). Therefore, fewer elements of the toaster should be disposed or recycled.

When ordering the product, consumers can customize the toaster with a limited set of additional functionalities if traditional manufacturing is used. Otherwise mass customization of the single product can be enabled by additive manufacturing.
The slogan for BYT product is:
“NOT JUST A TOASTER!”

Please refer to the enclosed PDF file with the full presentation of the product for more information.