ALITALIA 2005. New Dinamic Restyling

Last crawled date: 1 year ago

NEW LOGO, NEW LIVERY, OLD FLEET After 35 years, in 2005 Saatchi & Saatchi made a restyling of the logo, to make it more contemporary and give it a sense of dynamism, inserting a darker shade of green: the same logo and the same font were kept but this time they were in italics and, therefore, the logo was more inclined compared to the previous. Also the livery of 1970 underwent a slight restyling. A brighter green was chosen, the horizontal line was made thinner and moved under the windows. The fuselage, even in the nose cone, was white, the base it was a light gray. In the vertical stabilizer, the stylized 'A' was kept, but with only one white border, that is, the one that divided the red triangle from the green border. The red triangle ended well below the horizontal fletching, at the bottom edge of the long green horizontal line, forming a whole. The word Alitalia was shown just above the windows, always in the front of the plane.