IDEAS I _Shopping Cart concept

by GrabCAD


This project is WIP



A shopping cart (trolley, trundler, wagon, basket) is a cart supplied by a shop, especially supermarkets, for use by customers inside the shop for transport of merchandise to the check-out counter during shopping. Customers can then also use the cart to transport their purchased goods to their cars.

In many places in the United States, customers are allowed to leave the carts in the parking lot, and store personnel will return the carts to the storage area. In many European and Canadian premises, however, coin- (or token-)operated locking mechanisms are provided to encourage shoppers to return the carts to the correct location after use.

Most modern shopping carts are made of metal or a combination of metal and plastic and have been designed to nest within each other in a line to facilitate collecting and moving many at one time and also to save on storage space. The carts can come in many sizes, with larger ones able to carry a child. There are also specialised carts designed for two children, and electric mobility scooters with baskets designed for disabled customers.

In the United States, 24,000 children are injured each year in shopping carts.[1] Some stores both in the USA and internationally have child-carrying carts that look like a car or van with a seat where a child can sit equipped with a steering wheel and sometimes a horn. Such "Car-Carts" or "Beans"[citation needed], as some call them in the cart business, may offer protection and convenience by keeping the child restrained, lower to the ground, protected from falling items, and amused.

Shopping carts are usually fitted with four wheels, however if any one wheel jams the cart can become difficult to handle. Most carts in the United States have swivel wheels at the front, while the rear wheels are fixed in orientation, while in Europe it is more common to have four swivel wheels.

An alternative to the shopping cart is a small hand-held shopping basket. A customer may prefer a basket for a small amount of merchandise. Small shops, where carts would be impractical, often supply only baskets, or may offer a small cart which uses an inserted shopping basket within the frame of the cart to provide either choice to a customer.

​​Show must go on !


Antonio Pinfor

CEO.Ideas & Strategy

Pinfor Team

Pinfor is a creator of product with 30 years of experience in Habitat, as a builder, project manager Architecture and Interior Designer. For the last 15 years he has made his career at his own company PinforDesign SL , creating products for companies such as John Lewis and Mark Spencer (England) Jaslem, Vileda, Torrens, Mercadona, Vigar (Spain) Koziol ,Haug (Germany) Casabella and WalMart (USA) He has also designed and executed exhibition spaces for international events for the House, as Room (Frankfurt, Hong Kong), Macef (Milan) and Clean & Outdoor (Chicago). Now he is dedicated to advancing ideas and strengthening their experience, the new PinforGC team.


PinforGCteam we are able to manage the design process from "A to Z".

Our goal is not only to implement the best solutions but invent them. We think creatively and we rely on the expertise developed by our partners around the world. We work closely with our customers to identify new needs, anticipate the market and solve their most difficult challenges.

We are a different, innovative Project Management Consultancy. We take advantage of creative,collaborative methodologies in addition to traditional ones. We want to help our customers turn technological,environmental and polarized market challenges into their opportunity to create a competitive advantage in the marketplace. Design should always be linked to functionality.We seek to solve specific problems with creative and visually appealing solutions. We analyze and review the relationship between user and product perception, exploring the emotional bonds that a brand generates in order to add value from knowledge and experience.

We offer research-based solutions, based on innovation and excellence, connecting strategy, processes and quality to our ideas and designs.

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